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    Rob Enderle

    As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

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    The Changing Roles of Industry Analyst

    IT Industry Forecast: What to Expect in 2015 I was asked, as we approach the end of the year,...

    HP and Meg Whitman: A Year in Review

    IT Industry Forecast: What to Expect in 2015 HP is a fascinating company, but mostly from the outside. Given...

    BlackBerry Year in Review: Taking Back Its Market

    IT Industry Forecast: What to Expect in 2015 As BlackBerry brings to market its new Classic, I think it...

    BMC and Heartbleed Create New Security/Ops Software Class

    Five Myths Holding Your Security Program Back It is fascinating to watch a new class of software be born....

    Dell and Red Hat OpenStack: Turning IT into a...

    2015 Tech Trends: A Critical Crossroad for IT Dell and Red Hat decided to form an alliance to address...

    Intel and IoT: What Happens When Everything Talks to...

    How the Internet of Things Will Change Our Lives This week is Intel’s coming-out party for its consolidated Internet...

    Thin-clients Are on the Verge of Creating a Tech...

    Shopping Simplified: 15 Tech Gifts for $50 and Under Recently, I was at Dell’s Impressive Cloud Client Reviewers’ Day...

    Gigabit Wi-Fi: Qualcomm Just Made Your Wireless Routers Obsolete

    How the Internet of Things Will Change Our Lives Leading with an estimated 3x available bandwidth improvement, Qualcomm’s quiet...

    The Mainframe: The Technology of Tomorrow with an Image...

    Considerations for Maintaining Critical Business Continuity When I was briefed on BMC’s annual Mainframe Research Results, the largest survey...

    Being Thankful to Those with Thankless Jobs

    Holiday Madness: Five Ways Managers Can Help Employees and the Business As we ramp down here in the U.S....

    The Technology Changes that IT Companies Are Missing

    Top 10 Strategic Technology Trends for 2015 Our propensity to repeat mistakes fascinates me. Back in the 1980s, when...

    Apple/IBM vs. Google vs. Microsoft: Who Wins the Battle...

    Top 10 Strategic Technology Trends for 2015 A decade ago, if I’d even suggested that Microsoft would have been...