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    Rob Enderle

    As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

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    The Overlooked and Undervalued Importance of Marketing

    One of the problems I’m constantly running into is inadequate staffing, funding, and marketing support. It is particularly bad...

    NVIDIA’s Omniverse Underscores the Value of a Strategic Vision

    This week, NVIDIA’s CEO Jensen Huang hosted a Q&A session to talk about the company’s Computex announcements.  At the...

    Microsoft Embraces the Significance of Developers

    One of the most iconic Microsoft videos is of former CEO Steve Ballmer in 2000 running around the stage...

    Innovation Companies are Leading the Proliferation of Robots

    A few years back at Dell World, one of the most interesting talks I heard was on the coming...

    Think 2021: IBM Looks to Evolve Digital Transformation Processes

    A decade ago, I attended a session with Harper Reed, President Barack Obama’s chief technology officer during his successful...

    APEX Underscores Dell’s Resilience

    Dell’s CEO Michael Dell (pictured) and COO Jeff Clark have anticipated the biggest threat to Dell’s future and created...

    HP and Our As-a-Service Future

    This week, HP launched HP+, one of the more interesting as-a-service efforts I’ve seen so far. What makes this...

    Cisco’s Country Digital Acceleration Program is a Multinational Game...

    I’ve been fascinated for years by how some companies can do well by expanding offshore; sadly, most don’t succeed....

    NVIDIA’s GTC Highlights Use Cases for Digital Twins

    NVIDIA’s GPU Technology Conference is this week, and, as expected, it is a showcase of where AI is and...

    Forecasting the Eventual End of the Smartphone

    This week, Huawei held a general analyst event where the company highlighted what it was doing across various well-funded...

    Cisco and Why Empathy in a Vendor is Important

    This week is Cisco’s Live event for media and analysts, and, as usual, it is a very different event...

    Intel and the Importance of a Corporate Vision

    Having a well-understood vision was one of Thomas Watson Jr.’s lessons when he was CEO at IBM. He was...