Rob Enderle

    As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.


    Microsoft Build Showcases 4-Processor PCs and Useful AI Apps

    As vendor events go, Microsoft Build is one of the more interesting because it focuses on the people who...

    BlackBerry, Tesla and Autonomous Car Safety

    At BlackBerry's analyst summit this week, a great deal of time was spent on the company's secure QNX operating...

    Cisco Jumps into the Lead in Customer Care and...

    Cisco has added new features to Webex that underscore its commitment to improving customer service & enterprise collaboration.

    Cisco CDA, Greece Create a Solutions Platform at a...

    This latest collaborative effort places Cisco at the heart of Greece’s digital transformation initiatives.

    Dell Technologies Showcases Effective Approach to Keynotes

    Dell underscored that well-designed and delivered keynotes can be attention grabbers during its latest summit.

    Facebook’s Unique Ownership Structure Might Be its Downfall

    The unchecked power of the company's CEO Mark Zuckerberg could mean catastrophic consequences for the social media giant.

    Choosing a Smart City for Business Expansion

    This week Qualcomm held its Smart City event in San Diego, California. The company made a compelling case for...

    Dell Makes Strong Push Towards Autonomous Operations

    Dell has made automation a priority as highlighted during its “Autonomous Operations: The Path to Your Digital Future” event this week.

    It is Time to Make Anger Management Training Mandatory

    Bad behavior by an employee can damage your brand. Mandating anger management training can be a first step in mitigating the problem.

    Intel Makes Strides in its DE&I Efforts

    The company is addressing it poor record on diversity by stepping up efforts to be more inclusive and fair to women and minorities in tech.

    How Micron Fixed the Diversity Labor Pool Problem

    The company has diversified its workforce in a moment when the industry is forced to reckon with old exclusionary hiring practices.

    Micron Showcases How to Create Pay Equity

    Micron recently showcased how to fix pay inequity by shifting your employee mix more aggressively to women and minorities.