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    Rob Enderle

    As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

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    NVIDIA’s GTC Highlights Use Cases for Digital Twins

    NVIDIA’s GPU Technology Conference is this week, and, as expected, it is a showcase of where AI is and...

    Forecasting the Eventual End of the Smartphone

    This week, Huawei held a general analyst event where the company highlighted what it was doing across various well-funded...

    Cisco and Why Empathy in a Vendor is Important

    This week is Cisco’s Live event for media and analysts, and, as usual, it is a very different event...

    Intel and the Importance of a Corporate Vision

    Having a well-understood vision was one of Thomas Watson Jr.’s lessons when he was CEO at IBM. He was...

    Everyone Should Attend the Microsoft Include Conference

    With most of us still working from home, one of the issues critical to the technology segment's future —...

    NVIDIA, VMware Create the AI-Ready Enterprise Platform at Cloud...

    AI is one of the most significant trends this decade. These systems revolutionized the user interface by reversing the...

    Qualcomm and the Emergence of the Blended PC-Smartphone

    Last week, Qualcomm made what might seem to be an obscure announcement for their XR1 Smart View Reference Design — one...

    Texas Outages are a Reminder to Plan for Relocation...

    A good chunk of Texas is experiencing an extreme infrastructure failure this week. Electricity, natural gas, and water have all failed...

    Microsoft Tunes Up and Evolves its Partner Programs

    February must be Partner Program update month because most major vendors provide updates on their partner programs. These programs...

    HP and the “Never Give Up” Rule

    This week HP had their “Power of Print” event, and I was reminded of what makes HP, the company...

    Thread is the Next Big Step in IoT

    I’ve been involved in the Internet of Things (IoT) decades before the term was created. In the 1970s, I...

    Tetrate and the Emergence of the Intercloud Hypervisor

    Occasionally, I run into an interesting company at the beginning of a critical trend. When I got a call...