Rob Enderle
As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.
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Business Intelligence
The Overlooked and Undervalued Importance of Marketing
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One of the problems I’m constantly running into is inadequate staffing, funding, and marketing support. It is particularly bad...
Business Intelligence
NVIDIA’s Omniverse Underscores the Value of a Strategic Vision
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This week, NVIDIA’s CEO Jensen Huang hosted a Q&A session to talk about the company’s Computex announcements. At the...
Development
Microsoft Embraces the Significance of Developers
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One of the most iconic Microsoft videos is of former CEO Steve Ballmer in 2000 running around the stage...
Applications
Innovation Companies are Leading the Proliferation of Robots
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A few years back at Dell World, one of the most interesting talks I heard was on the coming...
Business Intelligence
Think 2021: IBM Looks to Evolve Digital Transformation Processes
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A decade ago, I attended a session with Harper Reed, President Barack Obama’s chief technology officer during his successful...
IT Management
APEX Underscores Dell’s Resilience
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Dell’s CEO Michael Dell (pictured) and COO Jeff Clark have anticipated the biggest threat to Dell’s future and created...
Applications
HP and Our As-a-Service Future
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This week, HP launched HP+, one of the more interesting as-a-service efforts I’ve seen so far. What makes this...
Business Intelligence
Cisco’s Country Digital Acceleration Program is a Multinational Game...
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I’ve been fascinated for years by how some companies can do well by expanding offshore; sadly, most don’t succeed....
Business Intelligence
NVIDIA’s GTC Highlights Use Cases for Digital Twins
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NVIDIA’s GPU Technology Conference is this week, and, as expected, it is a showcase of where AI is and...
Mobile
Forecasting the Eventual End of the Smartphone
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This week, Huawei held a general analyst event where the company highlighted what it was doing across various well-funded...
Business Intelligence
Cisco and Why Empathy in a Vendor is Important
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This week is Cisco’s Live event for media and analysts, and, as usual, it is a very different event...
Communications
Intel and the Importance of a Corporate Vision
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Having a well-understood vision was one of Thomas Watson Jr.’s lessons when he was CEO at IBM. He was...
