Rob Enderle

    As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.


    Microsoft Viva: The “Great Place To Work” Tool

    One of the most exciting initiatives out of Microsoft this year is Microsoft Viva.  What makes this effort so...

    Microsoft Inspire Keynote Highlights Partners and Changes

    The partner event showcased Microsoft’s focus on cloud services, partner management and provisioning, and Windows 365.

    Mapped: The Missing Digital Twin Link

    The small startup might have the solution for improving synchronicity between digital twins.

    Safeguarding Infrastructures with Disaster Preparedness

    Climate changes will force reconsideration of data center placement, employee safety, and preparedness in anticipation of future events.

    Windows 11: New Features and Tentative Release Date

    One thing the pandemic taught us is that the PC is not dead. It’s crucial for working and attending...

    IBM Sues GlobalFoundries, Highlighting Outsourcing Challenges

    The lawsuit alleges breach of contract over microchip production, underscoring the challenges of outsourcing manufacturing processes.

    The Overlooked and Undervalued Importance of Marketing

    One of the problems I’m constantly running into is inadequate staffing, funding, and marketing support. It is particularly bad...

    NVIDIA’s Omniverse Underscores the Value of a Strategic Vision

    This week, NVIDIA’s CEO Jensen Huang hosted a Q&A session to talk about the company’s Computex announcements.  At the...

    Microsoft Embraces the Significance of Developers

    One of the most iconic Microsoft videos is of former CEO Steve Ballmer in 2000 running around the stage...

    Innovation Companies are Leading the Proliferation of Robots

    A few years back at Dell World, one of the most interesting talks I heard was on the coming...

    Think 2021: IBM Looks to Evolve Digital Transformation Processes

    A decade ago, I attended a session with Harper Reed, President Barack Obama’s chief technology officer during his successful...

    APEX Underscores Dell’s Resilience

    Dell’s CEO Michael Dell (pictured) and COO Jeff Clark have anticipated the biggest threat to Dell’s future and created...