NarrowCast Group Holds Open House to Showcase New Headquarters

Relocation Sets the Stage for Continued Corporate Growth with Online Properties and Live Events.

LOUISVILLE, KY – June 30, 2010 –As part of their continued expansion, NarrowCast Group, LLC, publishers of IT Business Edge has moved their headquarters to office space at The Atrium Center in the J’town area of Louisville. The company held an open house on June 24 to celebrate their new location, which provides additional space for new employees and additional corporate growth.

The company has leased 10,000 square feet on the first floor of The Atrium Center, with an option to take additional space as needed. Founded in 2003, NarrowCast Group currently has 37 local employees in these Kentucky offices, as well as seven based in remote offices around the country. The company was most recently located in the bCatalyst Building in downtown Louisville.

NarrowCast Group publishes a series of B2B-focused web properties and has launched a live events series that applies its online model of vendor/user connections in face-to-face settings. Their web properties include the company’s flagship site, IT Business Edge, which allows over 750,000 technology decision makers to gain up-to-the-minute analysis of evolving issues and strategies, solve problems, and choose cost-effective approaches for their business IT needs. NarrowCast Group also recently launched a network of targeted sites serving the specific needs of strategic IT decision makers. This network includes CTO Edge, DataCenter Edge, Unified Communications Edge, and Network Security Edge.

The company has a successful online lead generation model that provides strong benefits for users and advertisers. The resulting connections allow users to gain relevant, targeted information and industry relationships. Advertisers gain high level, pre-qualified decision makers sales leads that are intensely interested in IT products and solutions.

Recently, NarrowCast has applied their online lead qualification and matching system to live events, creating a new and successful approach where hand-picked and pre-qualified technology decision makers are selected and flown to a central location for multi-day meetings with technology vendors. The unique new event series has resonated with those that attended – both attendees and sponsors at the inaugural event came away highly satisfied with the new format.

“Over the past year, IT Business Edge has continued to generate solid profits, grow subscribers and add new services, and the company is on a strong trajectory for growth,” said Phil Branon, president of NarrowCast Group, LLC. “The company has rolled out a number of new products that have resonated with technology decision makers and advertisers, and we look forward to continuing to connect the technology community with additional products and services going forward.”

“As NarrowCast Group continues to create unique strategies for technology vendors to connect with business decision makers in online and in-person venues, it requires office space that addresses expansion – and the new headquarters at the Atrium Center provides that flexibility,” said Bill Lomicka, chairman of NarrowCast Group’s board of directors. “In today’s real estate market, the company was able to gain additional square footage, a great location and top-tier amenities in a lease that provides ongoing cost-savings for the company. All in all, it was a win-win for all parties involved.”

The company’s new address is NarrowCast Group, LLC, 10400 Linn Station Road, Suite 100, Louisville, KY, 40223. Phone numbers for the company remain the same.

About NarrowCast Group, LLC

Louisville-based NarrowCast Group, LLC publishes IT Business Edge (www.itbusinessedge.com), a resource for business executives that delivers an intelligent approach to business technology information that is focused, personalized, thorough, practical, concise and current. The site allows technology decision makers to gain up-to-the-minute analysis of evolving issues and strategies, solve problems, download tools, and choose cost-effective approaches for their business IT needs. A series of network sites provide strategic IT decision makers with technically-focused information to create strategies, plan and deploy new technologies. The company’s events business innovates the way IT vendors and buyers meet and interact by providing small group and one-on-one settings.

For more information on IT Business Edge web properties and live events, visit www.itbusinessedge.com and www.midmarketcioforum.com.

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