From the physical to the digital world, Icreon dubs 2013 "The Year of Integration."
Skeuomorphism, the act of using physical textures, such as stitched leather, for no particular function, has become a principle on how not to design software. With Microsoft’s Windows 8 and Google’s Android operating systems as indicators, in 2013 the user experience of software will be vastly different from years past, with solid colors, clean type and pure UI, avoiding the “noise” that comes with gradients, glossy buttons and flashy banners.