Time to Boost Sales: How to Improve Your Google Seller Rating
|
 |
|
Think in Volume
Once your website has a Google-approved platform for customers to share reviews, you can start working toward earning a GSR. To do so, your website will need to get at least 30 reviews from 30 different customers, all within a 12-month period. On top of that, all 30 of these reviews must have a rating of at least 3.5 stars.
What does this mean? You need to aim for more than 30 reviews. A slew of reviews left after the holiday shopping rush won't count toward your GSR in the new year, and 30 reviews will look less authoritative than a competitor boasting hundreds. Furthermore, potential customers want to see that you are consistently offering quality goods or services. Shoppers looking at 30+ reviews left right after the holidays may say, "What happened to this company? It's July and there is no positive feedback. I wonder if they are still reliable."
Imagine for a minute that you are a small online retailer of sunglasses. You don't have a brick-and-mortar store, but you offer all the traditional brands that customers would purchase either online or in-store, all at a great price. When a customer is looking to purchase a certain brand of sunglasses and types the brand name into Google, what are the chances that your website beats out Amazon, Wal-Mart, Target and other major online retailers?
It all comes down to those stars that appear under your website's Google AdWords displays – known as Google Seller Ratings (GSRs). These ratings come from reviews left directly on Google, or through a Google-approved third-party review aggregation site like Trustpilot. GSRs have the potential to not only increase your click-through rates by 17 percent, but also bring down cost-per-click (CPC) rates and add trustworthiness to the text ads you pay for through Google AdWords.
In this slideshow, Jonathan Hinz, director of strategic partnerships and business development at Trustpilot, offers six tips to help you improve your GSRs and get your business noticed above the competition.
Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets
E-Commerce: 5 Strategies to Drive Revenue over the Holidays
With an historic shift toward e-commerce, it's more important than ever that retailers have the right pieces in place to successfully capture online traffic and drive conversions. ... More >>
2017 and Beyond: How Digital Innovation Will Impact the World
Digital innovation is by far the biggest influencer, changing the way we do just about everything, from shopping to communication to running a business. ... More >>
The Ubiquity and Danger of Web Scraping
In addition to posing a critical challenge to company branding, web scraping threatens sales, SEO rankings and can undermine the integrity of content that took resources to produce. ... More >>