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Time to Boost Sales: How to Improve Your Google Seller Rating

  • Time to Boost Sales: How to Improve Your Google Seller Rating-

    Think in Volume

    Once your website has a Google-approved platform for customers to share reviews, you can start working toward earning a GSR. To do so, your website will need to get at least 30 reviews from 30 different customers, all within a 12-month period. On top of that, all 30 of these reviews must have a rating of at least 3.5 stars.

    What does this mean? You need to aim for more than 30 reviews. A slew of reviews left after the holiday shopping rush won't count toward your GSR in the new year, and 30 reviews will look less authoritative than a competitor boasting hundreds. Furthermore, potential customers want to see that you are consistently offering quality goods or services. Shoppers looking at 30+ reviews left right after the holidays may say, "What happened to this company? It's July and there is no positive feedback. I wonder if they are still reliable."

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Time to Boost Sales: How to Improve Your Google Seller Rating

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  • Time to Boost Sales: How to Improve Your Google Seller Rating-2

    Think in Volume

    Once your website has a Google-approved platform for customers to share reviews, you can start working toward earning a GSR. To do so, your website will need to get at least 30 reviews from 30 different customers, all within a 12-month period. On top of that, all 30 of these reviews must have a rating of at least 3.5 stars.

    What does this mean? You need to aim for more than 30 reviews. A slew of reviews left after the holiday shopping rush won't count toward your GSR in the new year, and 30 reviews will look less authoritative than a competitor boasting hundreds. Furthermore, potential customers want to see that you are consistently offering quality goods or services. Shoppers looking at 30+ reviews left right after the holidays may say, "What happened to this company? It's July and there is no positive feedback. I wonder if they are still reliable."

Imagine for a minute that you are a small online retailer of sunglasses. You don't have a brick-and-mortar store, but you offer all the traditional brands that customers would purchase either online or in-store, all at a great price. When a customer is looking to purchase a certain brand of sunglasses and types the brand name into Google, what are the chances that your website beats out Amazon, Wal-Mart, Target and other major online retailers?

It all comes down to those stars that appear under your website's Google AdWords displays – known as Google Seller Ratings (GSRs). These ratings come from reviews left directly on Google, or through a Google-approved third-party review aggregation site like Trustpilot. GSRs have the potential to not only increase your click-through rates by 17 percent, but also bring down cost-per-click (CPC) rates and add trustworthiness to the text ads you pay for through Google AdWords.

In this slideshow, Jonathan Hinz, director of strategic partnerships and business development at Trustpilot, offers six tips to help you improve your GSRs and get your business noticed above the competition.