In addition to posing a critical challenge to company branding, web scraping threatens sales, SEO rankings and can undermine the integrity of content that took resources to produce.
Research and Data Collection
Twenty-six percent use web scraping for research.
Companies hire web scrapers to gather research on listening services that monitor consumer opinions about products and companies. Companies also use web scraping bots for mass data collection for various projects. For example, users can get marketing intelligence by using bots to identify key market developments from various sources on the web.