The Future of Fraud: Five E-Commerce Predictions for 2015

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Holistic Approach to Fraud

Until now, fraud has often been marginalized within companies, perceived as exclusively the problem of the risk manager. In 2015, business owners and marketers will start to see that this approach is fundamentally flawed, as techniques taken to reduce fraud risk often have a negative impact on conversion rates and bottom lines. Merchants will begin to make dealing with fraud a part of their wider plan, for improved results. A holistic approach to fraud can have incremental value, eliminating false positives for increased approval rates, better customer experience and new horizons of possibility.

E-commerce is growing all the time. In 2014 alone, e-commerce increased by 20 percent to more than $1.5 trillion in sales. Unfortunately, with increased opportunity comes increased risk. Fraud can cost companies both directly through chargebacks and associated fees, and indirectly through the legitimate business many merchants reject through fear of fraud. It's an ongoing challenge for e-commerce merchants – and it's not going anywhere in 2015.

In this slideshow, Michael Reitblat, co-founder and CEO of Forter, provider of the first fraud prevention solution that offers online merchants a real-time decision engine, has identified five e-commerce trends for 2015.

Michael Reitblat is the co-founder and CEO of Forter with more than a decade of experience in building revolutionary products and making sure customers get exceptional service solving real problems. Prior to founding Forter, Michael served as the vice president Product and International Operations at Pango Parking where he was in charge of the deployment and adoption of mobile wallet technologies worldwide. In 2008, before its acquisition by PayPal, Michael served as a product manager at Fraud Sciences, where he faced some of the most challenging questions in the cybersecurity ecosystem. Michael received his bachelor's degree in economics and history from Tel Aviv University.


Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

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