Enterprise software user review site G2 Crowd recently released rankings of 13 social media management products based on 350 user reviews. The Grid℠, G2 Crowd’s software recommendation engine, factors in customer satisfaction reported by users and vendor scale determined from social and public data to rank products.
HootSuite and TweetDeck earned Leader status based on the vendors’ high scale scores and the high customer satisfaction ratings reported by users. High Performers – which also received high customer satisfaction scores but have lower scale scores – include Sprout Social, GroSocial, AgoraPulse and Sendible.
Satisfaction rankings are generated from user reviews consisting of up to 44 questions, including ratings of features and functionality such as social campaigns, ads and analytics. Scale is calculated from vendor size, market share and social impact. Based on a combination of these scores, each product is named a leader, high performer, contender or niche.
Click through for customer satisfaction rankings on 13 social media management products, as identified by G2 Crowd.
The best social media management software products are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid:
- Leaders offer social media management products that are rated highly by G2 Crowd users and have substantial scale, market share, and global support and service resources. Leaders include: HootSuite, TweetDeck
- High performers provide products that are highly rated by their users, but have not yet achieved the market share and scale of the vendors in the leader category. High performers include: Sprout Social, GroSocial, Buffer, AgoraPulse, Sendible
- Contenders have significant scale and resources, but their products have received below average user satisfaction ratings or have not yet received a sufficient number of reviews to validate their products. Contenders include: Facebook Pages Manager, Google Wildfire, Buddy Media
- Niche vendors do not have the scale and market share of the leaders. They may have been rated positively on customer satisfaction, but have not yet received enough reviews to validate their success. Niche vendors include: Spredfast, Lithium, Gremln
HootSuite
With HootSuite, you can monitor keywords, manage multiple Twitter, Facebook, LinkedIn, Foursquare, Ping.fm and WordPress profiles, schedule messages, and measure your success.
HootSuite, a company of about 500 from Vancouver, Canada, earned the highest customer satisfaction score at 96 percent. Eighty-one percent of reviewers feel that the company is headed in the right direction, and more than 90 percent would likely recommend the product to others.
AgoraPulse
AgoraPulse is a Facebook Marketing and CRM suite that helps Facebook Page owners and marketers to manage their page and gain more fans, Facebook traffic and qualified opt-in leads.
AgoraPulse, a company of about 10 from Paris, France, earned the second highest customer satisfaction score at 91 percent. One hundred percent of reviewers feel that the company is headed in the right direction, and more than 90 percent would likely recommend the product to others.
Sprout Social
Sprout Social is a leading social media management software that provides engagement, publishing, analytics and team collaboration tools.
Sprout Social, a company of about 105 from Chicago, Illinois, came in third with a customer satisfaction score at 90 percent. Ninety-two percent of reviewers feel that the company is headed in the right direction, and more than 80 percent would likely recommend the product to others.
GroSocial
GroSocial is an easy way to run social contests and promotions on Facebook, Twitter and LinkedIn.
InfusionSoft, a company of about 450 from Chandler, Arizona, tied for third with a customer satisfaction score at 90 percent with its GroSocial product. One hundred percent of reviewers feel that the company is headed in the right direction, and more than 90 percent would likely recommend the product to others.
Buffer
Buffer makes it easy to share any page you’re reading. Keep your Buffer topped up and your posts will automagically be shared through the day.
Buffer, a company of about 17 from San Francisco, California, came in fifth with a customer satisfaction score at 71 percent. Eighty-one percent of reviewers feel that the company is headed in the right direction, and more than 80 percent would likely recommend the product to others.
TweetDeck
TweetDeck is a powerful Twitter tool for real-time tracking, organizing and engagement.
Twitter, a company of over 2,200 from San Francisco, California, came in sixth with a customer satisfaction score at 66 percent with its TweetDeck product. Sixty-six percent of reviewers feel that the company is headed in the right direction, and more than 80 percent would likely recommend the product to others.
Sendible
Sendible is a social media marketing platform for engaging with customers across multiple social media channels at any time.
Sendible, a company of about nine from London, UK, came in seventh with a customer satisfaction score at 59 percent. Eighty-eight percent of reviewers feel that the company is headed in the right direction, and more than 80 percent would likely recommend the product to others.
Spredfast
Spredfast is a social media management system that enables companies to monitor, manage and measure social media initiatives.
Spredfast, a company of about 182 from Austin, Texas, came in eighth with a customer satisfaction score at 42 percent. Eighty-eight percent of reviewers feel that the company is headed in the right direction, and more than 80 percent would likely recommend the product to others.
Facebook Pages Manager
Pages Manager is an application that lets admins check on their page activity, view insights and respond to their audience from their mobile device.
Facebook, a company of over 5,500 from Menlo Park, California, came in ninth with a customer satisfaction score at 35 percent. Eighty-five percent of reviewers feel that the company is headed in the right direction, and more than 70 percent would likely recommend the product to others.
Google Wildfire
Google Wildfire allows you to easily and efficiently build engaging campaigns that drive real business results, while measuring ROI.
Google, a company of over 47,500 from Mountain View, California, came in tenth with a customer satisfaction score at 33 percent. Ninety-one percent of reviewers feel that the company is headed in the right direction, and more than 80 percent would likely recommend the product to others.
Lithium
Lithium helps companies unlock the passion of their customers.
Lithium Technologies, a company of about 442 from San Francisco, California, came in eleventh with a customer satisfaction score at 28 percent. One hundred percent of reviewers feel that the company is headed in the right direction, and more than 70 percent would likely recommend the product to others.
Gremln
Gremln has created a suite of tools to help businesses get organized and take control of their brand within the most popular social media networks (Facebook, Twitter, and LinkedIn).
Gremln, a company of about 10 from St. Louis, Missouri, came in twelfth with a customer satisfaction score at 20 percent. Seventy-five percent of reviewers feel that the company is headed in the right direction, and more than 80 percent would likely recommend the product to others.
Buddy Media
Buddy Media from Salesforce.com allows you to run integrated campaigns across Facebook, Twitter, YouTube and your websites.
Buddy Media, a company of about 12,000 from San Francisco, California, came in thirteenth with a customer satisfaction score at 7 percent. Forty percent of reviewers feel that the company is headed in the right direction, and more than 70 percent would likely recommend the product to others.
