Secure Against Breaches and Hacks
Major breaches of customer data have become commonplace. Corporations, such as Anthem and Target, have fallen prey to hackers, leading to lost customers, revenue and jobs. Organizations deal with the risk of identity fraud and malicious attacks on a daily basis.
To protect customer trust, businesses must provide a secure digital experience and adopt new security protocols. It is no longer sufficient to only check that a user is verified. The process must continue throughout the customer's time in the system, constantly checking credentials to ensure they are not a malicious actor. The new reality of digital security requires a proactive approach that uses context to measure risk and protect customer data. Building customer trust and loyalty is key to driving recurring revenue. A thriving digital business should not be compromised by inadequate security.