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    Rob Enderle

    As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

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    IT Management

    How Apple and IBM Could Successfully Merge

    Six Key Steps to Build a Successful Digital Business Of course not, never, absolutely not. But I’ve heard those...
    Mobile

    Apple and IBM: Could Be a Perfect Marriage But…

    Mobility: How It's Changing Our Lives Apple and IBM are hooking up and on the surface this looks like...
    IT Management

    How to Not Kill Your Career on Social Media:...

    Top 10 Traits of Successful IT Pros I’m fascinated by how many people seem to make really foolish decisions...
    IT Management

    Looking Far Ahead: IBM’s Multi-Billion-Dollar Cloud/Big Data Analytics Strategic...

    The Differences Between Hardware Design and Software Development Yesterday, IBM announced its massive $3 billion investment effort to create...
    Mobile

    Why Chromebooks Aren’t Selling

    Google’s thin client platform, ChromeOS, is positioned as the answer to Windows XP migration pain. The promise is an...
    IT Management

    Why the Security Problem Has Shifted from Microsoft to...

    Reduce Risk: Six Vulnerable Points Enterprises Need to Consider A little over a decade ago, folks were pushing Microsoft...
    IT Management

    Facebook and GM: Do We Need a Don’t Do...

    Technology Strategy No Longer Just an IT Responsibility This week I’ve spent a lot of my time trying to...
    Mobile

    Google I/O Counterpoint: For Business, Does a 5-Inch Tablet...

    Five Tips for Overcoming Mobile Security Challenges At Google I/O, people spent a lot of time talking about secure...
    IT Management

    AMD Ventures: The Secret Behind Personify and Matterport’s Success

    Fifty Technology Start-Ups to Watch Two companies emerging in the business scene with really interesting visual technology are Personify...
    Mobile

    BlackBerry Continues to Recover

    Five Tips for Overcoming Mobile Security Challenges BlackBerry, which remains the only business-focused smartphone supplier, released its financial results...
    IT Management

    Microsoft’s Surface Pro 3: Zeroing In on the Professional...

    It is fascinating to watch Microsoft (and other vendors) try to come up with a next-generation tablet. The most...
    Web

    What I Learned at Facebook’s Non-Social Non-BBQ: Facebook Doesn’t...

    Six Key Steps to Build a Successful Digital Business Back in the 90s, I was asked to attend a...

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