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    The Business Impact of Big Data

    The recent economic downturn took a lot of companies by surprise.  As a result, many business executives want more information than ever in order to be certain they are making the right decisions.

    However, a survey of 543 business and IT executives, commissioned by the IT services firm Avanade, finds that business executives are also drowning in data. So the issue is not necessarily gathering more data, but identifying relevant business data. And, once identified, the challenge becomes finding who in the organization has it.

    If you’re getting the sense that there is a lot of dysfunctional behavior in managing data across the enterprise, you’re probably right. What follows is data that appears to confirm that.

    The Business Impact of Big Data - slide 1

    Click through for results from a business data survey commissioned by the IT services firm Avanade.

    The Business Impact of Big Data - slide 2

    E-mail leads but other sources are growing rapidly.

    The Business Impact of Big Data - slide 3

    Management leads in production.

    The Business Impact of Big Data - slide 4

    Data is spiraling out of control.

    The Business Impact of Big Data - slide 5

    No one can lay their hands on the data at the right time.

    The Business Impact of Big Data - slide 6

    The more data, the longer it takes to analyze.

    The Business Impact of Big Data - slide 7

    More data doesn’t equate to better decision making.

    The Business Impact of Big Data - slide 8

    Everyone wants to be 100 percent certain.

    The Business Impact of Big Data - slide 9

    The more data, the more it needs to be secured.

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