Why the Mobile 'Pocket Office' Is Inevitable and Good for Business

1 | 2 | 3 | 4 | 5 | 6 | 7
Next Why the Mobile 'Pocket Office' Is Inevitable and Good for Business-5 Next

A unified solution is in demand

Businesses typically utilize individual tools to accomplish specific elements of the collaborative process. Cloud storage services like Dropbox or Google Drive and screenshare apps like Join.me or Screenhero let professionals collaborate on documents and share media while videoconferencing, calling, texting, chatting or emailing.

To predict how professional collaboration will evolve, look to the realm of consumer technology. What you'll see is the unification of previously separate mobile apps and tools into a single platform. Snapchat did it with their recent addition of text chat and videoconferencing features, and Apple is further driving the trend with updates incorporating storage and messaging features reminiscent of widely used tools like DropBox, WhatsApp and Voxer.

The rise of mobile technology has significantly increased the use of personal devices in the workplace. In fact, personal "pocket office" devices tucked discreetly inside a purse or coat pocket are the tools powering many of today's business professionals.

Yet, a surprising number of businesses continue to neglect addressing the "pocket office" in an official capacity — 60 percent of companies in 2013 had no personal device policy in place. Businesses that do create formal policies often focus on restricting usage and struggle to balance employee expectations with the need for security and a consistent company standard of communication.

Whether companies like it or not, the proliferation of mobile devices in the workplace will only grow, as employees desire the same mobile-driven productivity professionally that they enjoy personally. The time is ripe for businesses to harness the mobile tide and use it to empower productivity, rather than fight the current. In this slideshow, Rony Zarom, founder and CEO of Watchitoo, discusses four reasons why the "pocket office" movement is not only inevitable, but also an incredible opportunity to energize your business in 2015.


Related Topics : In Their Own Words: The Four Dark Horses for the Third Major Mobile OS Speak, HTC, Mobile Search, 3G, Location-Based Services

More Slideshows

Wearables How Wearable Devices Are Creating Innovation in the Workplace

Wearables are revolutionizing the workplace, with innovations that create a safer work environment or enhance the way professionals are able to go about their job. ...  More >>

infra100-190x128 Top 10 Strategic Technology Trends for 2017

Here are the top 10 strategic technology trends that will impact most organizations in 2017. Strategic technology trends are defined as those with substantial disruptive potential or those reaching the tipping point over the next five years. ...  More >>

Global33-290x195 2017 and Beyond: How Digital Innovation Will Impact the World

Digital innovation is by far the biggest influencer, changing the way we do just about everything, from shopping to communication to running a business. ...  More >>

Subscribe Daily Edge Newsletters

Sign up now and get the best business technology insights direct to your inbox.