Why the Mobile 'Pocket Office' Is Inevitable and Good for Business

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Visualization is everything

Consider the social media superstars that have risen in the last year: Snapchat, Instagram and WhatsApp. What do they have in common? Photo and video sharing. More specifically, mobile photo and video sharing are dominating the way we live. Not only does mobile viewing now account for 40 percent of YouTube watch time, today's visual Web grows with 1.8 billion images uploaded from a combination of mobile and Web devices every day.

People crave visual communication in their personal lives, and a similar shift is taking place in the professional world. In fact, 71 percent of HR professionals reported the use of video to facilitate communication within the company. The next step for businesses using video collaboration is to find mobile solutions that allow employees to collaborate seamlessly through their "pocket office" device. Any videoconferencing solution worth its mettle today has mobile capabilities – consider taking advantage of those offerings.

The rise of mobile technology has significantly increased the use of personal devices in the workplace. In fact, personal "pocket office" devices tucked discreetly inside a purse or coat pocket are the tools powering many of today's business professionals.

Yet, a surprising number of businesses continue to neglect addressing the "pocket office" in an official capacity — 60 percent of companies in 2013 had no personal device policy in place. Businesses that do create formal policies often focus on restricting usage and struggle to balance employee expectations with the need for security and a consistent company standard of communication.

Whether companies like it or not, the proliferation of mobile devices in the workplace will only grow, as employees desire the same mobile-driven productivity professionally that they enjoy personally. The time is ripe for businesses to harness the mobile tide and use it to empower productivity, rather than fight the current. In this slideshow, Rony Zarom, founder and CEO of Watchitoo, discusses four reasons why the "pocket office" movement is not only inevitable, but also an incredible opportunity to energize your business in 2015.


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