Why the Mobile 'Pocket Office' Is Inevitable and Good for Business

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Mobile usage on the rise

Today, most if not all business is conducted on the Web, and increasingly on mobile devices. A recent KPCB 2014 Internet Trends Report reveals that mobile usage now accounts for 25 percent of all Web traffic, while highlighting declining storage and usage costs. With cloud storage and bandwidth prices dropping an annual 38 and 27 percent, respectively, the cost of owning and operating a "pocket office" device is no longer an issue.

It's also never been easier to utilize professional Web-based software and cloud-computing services. Objects stored on Amazon Web Services, for example, roughly doubled in number from 2012 to 2014. The increasing popularity of Web-based productivity software such as Asana and Basecamp, not to mention browser-based email services such as Gmail, fuel this movement.

Mobile data has historically been a significant driver of storage and bandwidth costs in a media-rich digital world. But with issues of cost and accessibility increasingly out of the picture, reasons to embrace the "pocket office" outweigh former disincentives. These numbers show that mobile is the new frontier to which businesses must look because employees are already there.

The rise of mobile technology has significantly increased the use of personal devices in the workplace. In fact, personal "pocket office" devices tucked discreetly inside a purse or coat pocket are the tools powering many of today's business professionals.

Yet, a surprising number of businesses continue to neglect addressing the "pocket office" in an official capacity — 60 percent of companies in 2013 had no personal device policy in place. Businesses that do create formal policies often focus on restricting usage and struggle to balance employee expectations with the need for security and a consistent company standard of communication.

Whether companies like it or not, the proliferation of mobile devices in the workplace will only grow, as employees desire the same mobile-driven productivity professionally that they enjoy personally. The time is ripe for businesses to harness the mobile tide and use it to empower productivity, rather than fight the current. In this slideshow, Rony Zarom, founder and CEO of Watchitoo, discusses four reasons why the "pocket office" movement is not only inevitable, but also an incredible opportunity to energize your business in 2015.


Related Topics : In Their Own Words: The Four Dark Horses for the Third Major Mobile OS Speak, HTC, Mobile Search, 3G, Location-Based Services

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