Top Managed Service Provider Trends and Challenges

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Product and service satisfaction

Over 94 percent of respondents said their customers are satisfied with their product and service offerings. If your customers aren't happy, you don't make money. Successful MSPs go above and beyond to offer a range of products and services their customers need and provide the high levels of support and service they demand. By offering low-touch, high-margin products, such as cloud-based email archiving, MSPs are satisfying their customers, making healthy margins and putting more money in their pockets.

Sonian, a pioneer in cloud-based email archiving, surveyed a wide range of managed service providers (MSPs) to gain insight into their current challenges and the strategic approaches they're using to generate new business and build relationships with partners.

The population consisted of various types of MSPs that manage enterprise and SMB accounts for a variety of customers. Respondents included professionals in executive business development, sales, marketing and product management roles. The survey targeted MSPs in North America, but also had broad promotional reach online, via email and through social media.

Despite the diverse population of respondents, the survey unveiled a common and consistent theme: MSPs want to increase revenue and find partners who will provide the support for success. In the survey, MSPs acknowledged the solutions must meet the ever-evolving needs of their customers, provide healthy margins, and reduce the need for additional resources.

In this slideshow, Greg Arnette, founder and CTO, Sonian, discusses the survey findings in more detail.

 

Related Topics : A Big Market for Big Data Jobs, Midmarket CIO, IT Management Automation, SharePoint, Technology Markets

 
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