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Top Managed Service Provider Trends and Challenges

  • Top Managed Service Provider Trends and Challenges-

    Successful partnerships

    More than 95 percent of MSPs surveyed said their partners provide adequate resources to help sell and support their products. Smart MSPs know their businesses won't be successful without the right resources and support from their partners. They find partners with superior support, sales enablement tools and other resources, to ensure they're making the best margins, acquiring new business on a regular basis and maintaining high customer-retention rates.

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Top Managed Service Provider Trends and Challenges

  • 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9
  • Top Managed Service Provider Trends and Challenges-4

    Successful partnerships

    More than 95 percent of MSPs surveyed said their partners provide adequate resources to help sell and support their products. Smart MSPs know their businesses won't be successful without the right resources and support from their partners. They find partners with superior support, sales enablement tools and other resources, to ensure they're making the best margins, acquiring new business on a regular basis and maintaining high customer-retention rates.

Sonian, a pioneer in cloud-based email archiving, surveyed a wide range of managed service providers (MSPs) to gain insight into their current challenges and the strategic approaches they're using to generate new business and build relationships with partners.

The population consisted of various types of MSPs that manage enterprise and SMB accounts for a variety of customers. Respondents included professionals in executive business development, sales, marketing and product management roles. The survey targeted MSPs in North America, but also had broad promotional reach online, via email and through social media.

Despite the diverse population of respondents, the survey unveiled a common and consistent theme: MSPs want to increase revenue and find partners who will provide the support for success. In the survey, MSPs acknowledged the solutions must meet the ever-evolving needs of their customers, provide healthy margins, and reduce the need for additional resources.

In this slideshow, Greg Arnette, founder and CTO, Sonian, discusses the survey findings in more detail.