This year presents an interesting -- and relatively new -- opportunity for brands to increase their direct-to-consumer relationships. Limited retail floor space and an increasing number of online-only shoppers means a brand’s website has a much greater influence on sales and brand loyalty than most people think.
And the reality is that when the website is designed correctly, the potential to inspire greater loyalty, engagement and sales increases significantly. Here are the top five ways brands can better leverage their websites this holiday season to drive sales and increase the direct-to-consumer relationship, from Kelly O’Neill, senior director of commerce, Acquia.
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