Top 5 Trends Affecting Women-Owned Micro Businesses
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Business Growth
Owners of businesses of all sizes work to achieve business growth for their company. Whether it is extending the reach of their marketing campaigns, increasing the top line of the business or boosting revenue sales – growth is a priority.
And if there’s business growth, then there’s financial growth. According to the Vistaprint survey, 60 percent of U.S. women micro-business owners expect that their business will do better financially in the coming year.
Micro businesses – defined as a business with fewer than 10 employees – are a major part of the U.S. economy. From catering companies and jewelers to accountants – smaller businesses are continuing to grow across communities. And it turns out that women own most of these businesses. In fact, the U.S. Census Survey of Business Owners found that the number of women-owned businesses increased by almost 27 percent between 2007 and 2012.
It’s no surprise that more businesses than ever are being started by women, as 2016 has been an exciting year for female leaders both in business and in government. To better understand the challenges and opportunities presented to women leaders, especially micro-business owners, Vistaprint conducted a survey of 1,200 respondents in the U.S. and UK.
The following slideshow highlights the trends found within the survey, including areas of business growth, challenges, personal satisfaction, networking and prospects for the future.
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