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The Evolution of Mobile: A Cultural Game Changer

  • The Evolution of Mobile: A Cultural Game Changer-

    Prior to 2007, the world of mobile phones was distinctly defined. Feature phones, which consisted of phones that did little more than call, text and poorly browse, were dominating the B2C market space. Phones like the Motorola Razr and companies like Motorola, Nokia and Sony ruled the consumer market. Consumers needed to have a feature phone for the primary purpose of staying in touch when on-the-go or for emergencies. Rarely were these phones used for browsing or purposes other than calling or texting.

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The Evolution of Mobile: A Cultural Game Changer

  • 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11
  • The Evolution of Mobile: A Cultural Game Changer-2

    Prior to 2007, the world of mobile phones was distinctly defined. Feature phones, which consisted of phones that did little more than call, text and poorly browse, were dominating the B2C market space. Phones like the Motorola Razr and companies like Motorola, Nokia and Sony ruled the consumer market. Consumers needed to have a feature phone for the primary purpose of staying in touch when on-the-go or for emergencies. Rarely were these phones used for browsing or purposes other than calling or texting.

The trajectory of mobility has been at a torrid pace and perhaps growing faster than any other technology that we have ever seen. With mobile technology, it seems that new and more powerful devices come out almost every fiscal quarter. It wasn't long ago that we were using pay phones, taking pictures with handheld and even digital cameras, capturing video on camcorders, having CD players, browsing the Web and performing work on our desktop computers. We also only interacted socially by meeting each other in person. All of that is now completely possible and at a very high standard with mobility.

Mobility has been the game changer in the past decade and has changed the paradigm of society. It is perhaps the most significant innovation of a generation. What is absolutely clear is that mobility will continue to grow and evolve as we move forward. More facets of our lives will start to converge with mobility. Although it is inevitable that the torrid pace of mobility will eventually slow down, there is no question that innovation will continue. Here's a closer look at the evolution of mobility, provided by Dipesh Mukerji, senior director of product strategy and marketing at Kony.