Six Tips to Help Small Businesses Drive Loyalty

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Adopt an omni-channel marketing approach

Consumers are constantly bombarded by media on their smartphones, tablets and computers. While this can be a huge opportunity for businesses to reach an "always on" audience, it also means that they have a lot of competition. Small businesses in particular may struggle to break through the noise. But it's important to figure out how to reach consumers online effectively, because 75 percent of consumers say they would switch brands if offered real-time discounts and promotions delivered via smartphone while shopping.

Small businesses should look to location-based push notifications and personalized deals as ways to differentiate. Macy's, for example, uses iBeacon technology to provide participating customers with deals right when they step through the door. Effectively utilizing the available channels to reach your customers can grab their attention, and adding targeted offers may win their wallets, too.

Today's market can be tough for small and mid-tier businesses, because big-box stores often dominate consumer attention with low prices and large inventories. While 82 percent of small business owners admit loyal customers are the main way they grow their businesses, 61 percent of retailers say customer retention has become more difficult and building customer loyalty is challenging. To compete, smaller businesses are required to think smarter where big-box retailers think larger. That's why loyalty programs are more important for small and mid-tier businesses than ever before. Here are six tips, identified by Chris Wuhrer, senior vice president of strategic initiatives and product marketing at Cayan, to help small businesses drive loyalty.


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