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Six Critical Steps to Take Before a Replatform

By Kim Wright, Posted August 7, 2012
  • Six Critical Steps to Take Before a Replatform-
    Click through for six steps that must be taken before a replatform project is initiated, as identified by Forrester Research and Monetate.

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Six Critical Steps to Take Before a Replatform

By Kim Wright, Posted August 7, 2012
  • 1 | 2 | 3 | 4 | 5 | 6 | 7
  • Previous
    Six Critical Steps to Take Before a Replatform-1
    Click through for six steps that must be taken before a replatform project is initiated, as identified by Forrester Research and Monetate.

Say the word “replatform” in front of most e-commerce experts, and they’ll probably grimace.

There’s no way around it: From selling the project to maintaining a timeline to ensuring third-party vendors are on the same page, there’s a lot of pain in replatforming. And after investing months of time and boatloads of cash into a replatform, the result can still end up being a Web site that doesn’t live up to expectations.

So how can you ensure your replatforming project doesn’t fall short?

Brian Walker, vice president & principal analyst, eBusiness & Channel Strategy at Forrester Research, revealed some critical steps to take before beginning a replatforming project, and some new data from a study sponsored by Monetate to prove why those steps are so important during the recent Retail Online Integration webinar, Successful Ecommerce Replatforming.