So, what can merchants operating online do to prepare for the inevitable flood of shoppers, both good and bad?
Big Spenders
If you notice a user purchasing many high-value goods or many variations of the same product (for example, 15 gold watches or 20 silver rings in varying sizes), you might have a fraudster looking to maximize a stolen credit card number before it's cancelled. The fraudster behind this type of order often purchases as many items as possible that can be easily resold, within a short time frame.
Of course, sometimes your shoppers are just exceptionally generous gifters or opulent buyers. Follow up on these transactions with excellent and thorough customer service. Arming yourself with lots of data can quicken the decision to process such orders right away or cancel them.