In order to be successful, IT needs to develop a roadmap for its agile development efforts. Here are four points that can help ease the creation process.
Look at What You Need
For the publishing company example, does it make more sense to upgrade the advertising team's existing client relationship management (CRM) system by integrating new automated lead generation? Or should you focus on automating the editors' workflow processes, freeing them up so they can produce more stories for publication each month? Or does it make sense to create bandwidth and free up finances for both?
Which will generate more revenue for the company? Which will help free internal resources to ultimately create revenue down the line? What fits into your current technology stack, and what doesn't? Whether it adds to the top line or the bottom, make sure you have some financial basis for making the changes you envision.