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Mobile App Dependency High; Varies by Country

  • Mobile App Dependency High; Varies by Country-

    Interestingly, “pride” emerged as the top reason that people stay with the mobile platform of their choice. Americans emerged as the most proud of their chosen operating system at a surprising 37 percent. However, overall iPhone, Android, Blackberry and Windows users say it’s pride that keeps them from switching (29 percent), followed by:

    • Lack of apps on other platforms – 24 percent
    • Lack of desire to learn a new type of phone – 23 percent
    • Fear of needing to re-enter all contacts and phone numbers – 22 percent
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Mobile App Dependency High; Varies by Country

  • 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10
  • Mobile App Dependency High; Varies by Country-8

    Interestingly, “pride” emerged as the top reason that people stay with the mobile platform of their choice. Americans emerged as the most proud of their chosen operating system at a surprising 37 percent. However, overall iPhone, Android, Blackberry and Windows users say it’s pride that keeps them from switching (29 percent), followed by:

    • Lack of apps on other platforms – 24 percent
    • Lack of desire to learn a new type of phone – 23 percent
    • Fear of needing to re-enter all contacts and phone numbers – 22 percent

Apigee, the API company, recently announced the findings of its 2013 Mobile App Behavior survey of over 760 smartphone owners across France, Germany, Spain, the UK and U.S., conducted online in February by uSamp. “The findings of the study show that people all over the world are becoming increasingly intertwined with their mobile apps and are demanding more from them," said Chet Kapoor, Apigee CEO.