Increase Customer Loyalty Through Mobile Technology

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Mobile payments give merchants far more data about each customer and transaction than they’ve ever had before. This data allows smart businesses to offer super-targeted deals. They can identify favorite brands or products of each customer, their favorite days of the week and time of day to shop, and their typical buying habits. They can use this information to push out smart deals that customers don’t find spammy -- deals they’re actually excited to receive.

Think about your typical trip to the grocery store. What are your staple items? For most people, bread and milk top the list. Imagine getting a coupon for the gallon of milk you didn’t get on your normal trip. It’s a great way to encourage your key shoppers to come back. And what about your typical Tuesday night? For most people, it includes heading home, possibly catching a favorite TV program. But what if a favorite local restaurant sent you a deal to be redeemed on a Tuesday night when you don’t traditionally go? As a favorite restaurant, with an incentive to go, you’re more likely to take advantage of a fun opportunity to break out of your routine.

“Loyalty” and “mobile” have become big buzz words, but despite their popularity, it seems like everyone is still trying to figure out best practices for both. How do you keep a customer coming back, making them loyal to your business or your brand? And where does mobile fit into all of this? Henry Helgeson, CEO, Merchant Warehouse, has identified five opportunities mobile presents and how each can increase customer loyalty.

When customers realize that you’re eager for their business -- and interested in reaching them when it’s convenient for them -- they’ll see you as an obvious choice when they need to buy what you sell. This leads to happy, loyal customers.


Related Topics : In Their Own Words: The Four Dark Horses for the Third Major Mobile OS Speak, HTC, Mobile Search, 3G, Location-Based Services

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