As Big Data has come to the forefront of the next wave of technological innovation, in-memory data grids have become a powerful tool.
A secret weapon for brick-and-mortar retailers.
To compete with online retailers, brick-and-mortar stores are responding by personalizing the shopping experience.
In-memory technology can create greater personalization by providing immediate feedback to sales staff based on a current shopper's history, combined with their current activity in the store. Used with RFID tags, in-memory technology enables retailers to follow items from dressing room to checkout for complementary suggestions or to determine up-to-date demand.