How to Increase Sales Conversions on Mobile Sites
 |
Retailers are losing $18 billion annually due to shopping cart abandonment. Research shows over two out of three users who add items to their online shopping cart leave without making a purchase. The numbers are even worse on mobile, where conversion rates are 70 percent lower than desktop. So why are consumers leaving right at the point of sale and what can companies do about it?
Even multi-million and multi-billion-dollar companies are failing to implement some of the critical best practices for checkout. In this slideshow, Moovweb has incorporated the findings of leading research center on e-commerce usability Baymard Institute to categorize six types of best practices that you can apply to your mobile checkout and increase conversions up to 25 percent.
Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets
E-Commerce: 5 Strategies to Drive Revenue over the Holidays
With an historic shift toward e-commerce, it's more important than ever that retailers have the right pieces in place to successfully capture online traffic and drive conversions. ... More >>
2017 and Beyond: How Digital Innovation Will Impact the World
Digital innovation is by far the biggest influencer, changing the way we do just about everything, from shopping to communication to running a business. ... More >>
The Ubiquity and Danger of Web Scraping
In addition to posing a critical challenge to company branding, web scraping threatens sales, SEO rankings and can undermine the integrity of content that took resources to produce. ... More >>
