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How Graphs Are Powering Commerce this Holiday Season

  • How Graphs Are Powering Commerce this Holiday Season-

    adidas Group

    The adidas Group leverages graph technology to help it provide the most compelling and relevant content to its consumers, as well as offering enhanced features such as product recommendations. Whether it's to help direct a fan to a great piece of Real Madrid football merchandise or tailor content based on a consumer's favorite basketball team, graph database technology is enabling adidas to take personalization to the next level through product recommendations and more.

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How Graphs Are Powering Commerce this Holiday Season

  • 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8
  • How Graphs Are Powering Commerce this Holiday Season-7

    adidas Group

    The adidas Group leverages graph technology to help it provide the most compelling and relevant content to its consumers, as well as offering enhanced features such as product recommendations. Whether it's to help direct a fan to a great piece of Real Madrid football merchandise or tailor content based on a consumer's favorite basketball team, graph database technology is enabling adidas to take personalization to the next level through product recommendations and more.

In today's competitive retail market, providing real-time product recommendations and services has become a must-do for online retailers, especially during the busy holiday season. Luckily, the secret ingredient is one they already have: connected data.

The trick is knowing how to leverage this data. For example, in the case of providing online product recommendations, it often requires drawing insights from connections between a customer's past purchases and the product or promotion that makes the most sense based on their interests – via their social network footprint and previous buying patterns.

Fortunately, graph databases offer an invaluable framework for making sense of such super-connected data. In this slideshow, Neo Technology offers a look at how three major brands — Walmart, eBay and adidas Group — are leveraging graph databases to power commerce this holiday season and beyond.