Five Reasons a Business Needs APIs (and an API Driven Strategy)

1 | 2 | 3 | 4 | 5 | 6 | 7

Five Reasons a Business Needs APIs (and an API Driven Strategy)-5

Powering new business models

Pure-play API companies such as Twilio and Sendgrid have shown APIs can in fact be products in their own right – becoming the core offering for the company or a large business unit. While this does not apply to all companies, enabling and delivering a valuable service to third-party developers and partners has clear revenue potential. Furthermore, if successful, this strategy has the potential to become an element of core infrastructure for its users and hence create a strong, loyal following of partners, savvy developers experienced in the APIs, and an ecosystem of third-party tools.

APIs have become one of the hot topics on the corporate IT agenda in recent months – both in terms of individual companies launching new APIs such as Jawbone and Honeywell and in the more general rise of the API economy. The boom is evident as ProgrammableWeb has reached the milestone of 10,000 APIs published.

Despite this attention, however, it's often hard to reconcile what is being written vs. what APIs actually deliver to the business. In other words – who is using APIs and what are they using them for? To help answer this, 3Scale, a leading API management solutions provider, has developed the top five reasons a business needs APIs.

More Slideshows

Ten New Technologies Transforming the Classroom

Here are 10 ways that college professors are taking advantage of the technology students currently use and adding new technologies to enhance the teaching and learning experiences. ... More >>

How and Why Companies Are Incorporating the Power of IBM Watson

Watson continuously learns from previous interactions, gaining in value and knowledge over time. Learn how companies are harnessing that AI power to create and improve products and services. ... More >>

Top 10 Strategic Technology Trends for 2017

Here are the top 10 strategic technology trends that will impact most organizations in 2017. Strategic technology trends are defined as those with substantial disruptive potential or those reaching the tipping point over the next five years. ... More >>

Subscribe to our Newsletters

By submitting your information, you agree that itbusinessedge.com may send you ITBbusinessEdge offers via email, phone and text message, as well as email offers about other products and services that ITBbusinessEdge believes may be of interest to you. ITBbusinessEdge will process your information in accordance with the Quinstreet Privacy Policy.