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9 Tips for Running a 'Tween' Company

  • 9 Tips for Running a 'Tween' Company-

    Focus on the Customer

    It is the customer and their changing needs and expectations that must be the focal point of the 'tween' company. Previously, it was all about a heads-down focus on product. Once a product is established, a new set of disciplines that may not have existed in the company before suddenly becomes critical. The ability to separate the noise from what the customer really needs is what enables a 'tween' company to survive and flourish in what can be a very memorable and fun time in a company's history.
    — Charles Ramsey, CEO of Sauce Labs

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9 Tips for Running a 'Tween' Company

  • 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11
  • 9 Tips for Running a 'Tween' Company-7

    Focus on the Customer

    It is the customer and their changing needs and expectations that must be the focal point of the 'tween' company. Previously, it was all about a heads-down focus on product. Once a product is established, a new set of disciplines that may not have existed in the company before suddenly becomes critical. The ability to separate the noise from what the customer really needs is what enables a 'tween' company to survive and flourish in what can be a very memorable and fun time in a company's history.
    — Charles Ramsey, CEO of Sauce Labs

Entrepreneurs and leadership teams have challenges and obstacles that are unique to each phase of a business lifecycle. As an entrepreneur and/or key leader in a startup or growth company, you have to be flexible in your thinking and adapt your strategy as you progress the business. As a company grows, different strategies and approaches are required; for example, moving from initial market penetration to what is required to achieve growth or retain market share.

Sumo Logic CEO Ramin Sayar has his own unique view on the stage that comes after the initial startup phase,

"This is a strange, yet exciting stage of a business lifecycle — I call it the 'tween' stage. We don't have the carefree attitude of a startup or the secure feelings of a more mature, late stage company ready for IPO (a teenager) — we are in the middle and have our own challenges and opportunities as a company in this stage."

In this slideshow, Ramin and two other CEOs, Charles Ramsey of Sauce Labs, and Art Landro of Sencha, share their views and tips with other entrepreneurs and companies falling within this "in between" stage in the business lifecycle.