9 Tips for Creating Successful In-Store Mobile Experiences
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Create Glanceable Media
When designing beacon-triggered campaigns, remember that the consumer's primary goal is shopping. Marketing efforts should enhance that experience, not detract from it. In-store mobile marketing campaigns should provide content that is easily digestible and that offers immediate value for shoppers.
General guidelines for designing glanceable media include: one message per screen, highly visual designs, and limited amount of copy with a large font size. Sharing timely advice on style trends, delivering buying tips or offering access to product reviews are great ways to create value and enhance the in-store shopping experience with beacons.
For retailers and brands, Bluetooth beacons offer a powerful new way to engage with in-store shoppers at the precise moment they are considering a purchase. Beacon marketing campaigns have proven to have a dramatic impact on shopper behavior, with 73 percent of shoppers saying that beacon-triggered content and offers significantly increased their likelihood to purchase during a store visit.
As consumers increasingly demand seamless omnichannel shopping experiences, beacons are helping retailers and brands bridge the shopper journey across online and offline touchpoints. In addition to enriching the in-store shopping experience, beacons can also be used to generate valuable data for optimizing online and mobile marketing efforts. From powering personalized ad campaigns to delivering deep insight into customer behaviors, beacons are fast becoming an essential infrastructure component for CIOs at leading retailers everywhere.
Successfully implementing beacon technology requires a well thought-out plan and careful execution. In this slideshow, Swirl has identified nine tips for CIOs and CMOs working together to design effective beacon programs that enhance the consumer shopping experience and drive measurable business results.
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