As consumers increasingly demand seamless omnichannel shopping experiences, beacons are helping retailers bridge the shopper journey across online and offline touchpoints.
Create Glanceable Media
When designing beacon-triggered campaigns, remember that the consumer's primary goal is shopping. Marketing efforts should enhance that experience, not detract from it. In-store mobile marketing campaigns should provide content that is easily digestible and that offers immediate value for shoppers.
General guidelines for designing glanceable media include: one message per screen, highly visual designs, and limited amount of copy with a large font size. Sharing timely advice on style trends, delivering buying tips or offering access to product reviews are great ways to create value and enhance the in-store shopping experience with beacons.