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5 Ways Pokémon GO Is Driving Augmented Reality in the Enterprise

  • 5 Ways Pokémon GO Is Driving Augmented Reality in the Enterprise-

    Beyond the 'Classroom'

    Another benefit of augmented reality lies in its ability to serve as a highly visual and detailed training tool. Using AR in training means less allocation of funds for practice materials (as they can be made available virtually), and trainees can benefit from the ability to repeat tasks as many times as they need to without depleting resources. While this doesn't completely replace traditional training, it does make the case for a more cost and time-effective training — as well as improved safety for jobs in complicated or dangerous situations. Gartner sees AR as a way to better equip firefighters to determine ambient temperatures, a building's layout for exits, or potentially dangerous areas as it uses various device sensors to identify the conditions in the user's surroundings.

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5 Ways Pokémon GO Is Driving Augmented Reality in the Enterprise

  • 1 | 2 | 3 | 4 | 5 | 6 | 7
  • 5 Ways Pokémon GO Is Driving Augmented Reality in the Enterprise-6

    Beyond the 'Classroom'

    Another benefit of augmented reality lies in its ability to serve as a highly visual and detailed training tool. Using AR in training means less allocation of funds for practice materials (as they can be made available virtually), and trainees can benefit from the ability to repeat tasks as many times as they need to without depleting resources. While this doesn't completely replace traditional training, it does make the case for a more cost and time-effective training — as well as improved safety for jobs in complicated or dangerous situations. Gartner sees AR as a way to better equip firefighters to determine ambient temperatures, a building's layout for exits, or potentially dangerous areas as it uses various device sensors to identify the conditions in the user's surroundings.

This past July, Pokémon GO, a mobile game steeped in augmented reality (AR) technology, exploded onto the scene, making AR accessible to the masses. Within a few days of its availability, the video game reboot grew incredibly — quickly drawing millions of users across the globe and hitting its daily active users peak at 25 million. This phenomenon, fueled by a new, more accessible AR user experience, is driving people — even those with no prior interest in Pokémon — to explore ways they can harness the game's inherent AR technology into everyday use, especially within the enterprise.

Previously a mystery, the consumerization of AR — made possible by Pokémon GO — has catapulted the conversation in the workplace, and now it appears that the technology is finally within arm's reach for those savvy enterprises willing to reach out and grab it. Like any new technology, however, challenges around adoption are to be expected, but if the organization is amenable to change and is willing to dedicate the resources necessary to properly roll it out to employees (i.e., with education and insight into its benefits), the possibilities are endless.

Field service presents a strong use case for AR, as the advanced technology offered provides benefits for both workers and organizations, helping to achieve high-level business goals by maximizing field force productivity and making a direct impact on revenue opportunities. In this slideshow, Danny Korach, chief technology officer, ClickSoftware, outlines ways organizations — in field service and beyond — can apply augmented reality to increase productivity and affect the bottom line.