5 Mobile Development Trends for 2016

Unbundling Google

According to Forbes, Google is the third largest technology company in the world, generating $66 billion in revenues with a profit margin of around 25 percent. What's interesting is that while Google has over 150 product lines, 90 percent of its revenue comes from a single source - advertising.

Each of the 150 product lines represents a standalone opportunity for startups. Logically, you can't do 150 things and do all of them well at the same time. But Google’s business model is all about collecting and selling data to advertisers, and it does it better than anyone else. Thus, many of its services are not particularly great, but they're free, and that’s the entire point.

Google has business in search, hardware, business apps, developer tools, advertising tools, analytics, location, social media, AI and more. For every product line, there's an opportunity for someone to do it better.