Data governance has become increasingly vital to enterprises, especially as data is being collected by a multitude of stakeholders, some even unknown. Preserving the integrity and consistency of your organization's data is crucial since this information is used to gain business insights. However, establishing a digital governance plan – managing multiple stakeholders, an increasingly complex marketing technology stack, and dealing with a changing regulatory environment – can be a challenge. With the right education and tools, the job can be made a lot simpler. In this slideshow, Mollie Panzner, SME on Digital Governance & Vendor Analysis at Ghostery, has identified 10 steps organizations can take towards establishing a proper data governance plan.
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