Areas to keep an eye on include usage, implementation, and deactivation. It can also be useful to leverage benchmarking, security, and performance KPIs to ensure ongoing optimal governance.
Data governance has become increasingly vital to enterprises, especially as data is being collected by a multitude of stakeholders, some even unknown. Preserving the integrity and consistency of your organization's data is crucial since this information is used to gain business insights. However, establishing a digital governance plan – managing multiple stakeholders, an increasingly complex marketing technology stack, and dealing with a changing regulatory environment – can be a challenge. With the right education and tools, the job can be made a lot simpler. In this slideshow, Mollie Panzner, SME on Digital Governance & Vendor Analysis at Ghostery, has identified 10 steps organizations can take towards establishing a proper data governance plan.
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