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10 Steps for a Proper Data Governance Plan

  • 10 Steps for a Proper Data Governance Plan-

    Take Advantage of Quick Wins 

    It's easy to jump off the deep end and start analyzing each tag - sometimes there are hundreds if your page has been unchecked for a long time. Instead, start first by remediating tags that are considered to be "low hanging fruit," such as removing expired and unknown tags, and updating protocols and tag implementations.

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10 Steps for a Proper Data Governance Plan

  • 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12
  • 10 Steps for a Proper Data Governance Plan-4

    Take Advantage of Quick Wins 

    It's easy to jump off the deep end and start analyzing each tag - sometimes there are hundreds if your page has been unchecked for a long time. Instead, start first by remediating tags that are considered to be "low hanging fruit," such as removing expired and unknown tags, and updating protocols and tag implementations.

Data governance has become increasingly vital to enterprises, especially as data is being collected by a multitude of stakeholders, some even unknown. Preserving the integrity and consistency of your organization's data is crucial since this information is used to gain business insights. However, establishing a digital governance plan – managing multiple stakeholders, an increasingly complex marketing technology stack, and dealing with a changing regulatory environment – can be a challenge. With the right education and tools, the job can be made a lot simpler. In this slideshow, Mollie Panzner, SME on Digital Governance & Vendor Analysis at Ghostery, has identified 10 steps organizations can take towards establishing a proper data governance plan.