Writing for Search Engines Excerpt

    Writing for Search Engines Excerpt

    This book chapter will introduce you tot the concepts of writing search-engine friendly text and populating your Web pages with meta-data that will help search engines like Google find and highly rank your enterprise’s Web presence.

    Search Engine Optimization expert David
    provided “Chapter 7: Writing for Search Engines” from his book
    Content is King: Writing and Editing Online .

    After reading this chapter you will be able to write and organize copy which is both
    useful to readers and “search engine friendly” — meaning the words are used and
    structured for best search engine placement. Meta Tags (elements of code read by some
    search engines) are also explained.

    The attached Zip file includes:

    • Intro Page.doc
    • Cover Sheet and Terms.pdf
    • Writing for Search Engines.pdf

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