Writing for Search Engines Excerpt
This book chapter will introduce you tot the concepts of writing search-engine friendly text and populating your Web pages with meta-data that will help search engines like Google find and highly rank your enterprise’s Web presence.
Search Engine Optimization expert David
Mill provided “Chapter 7: Writing for Search Engines” from his book
Content is King: Writing and Editing Online .
After reading this chapter you will be able to write and organize copy which is both
useful to readers and “search engine friendly” — meaning the words are used and
structured for best search engine placement. Meta Tags (elements of code read by some
search engines) are also explained.
The attached Zip file includes:
- Intro Page.doc
- Cover Sheet and Terms.pdf
- Writing for Search Engines.pdf
