Social Media Opportunity Assessment Tool
Use Info-Tech’s tool as a starting point for determining where to allocate social media resources and maximize success.
The Social Media Opportunity Assessment Tool is designed to identify achievable goals in three social media target areas: sales, marketing and customer service. Based on your answers to a series of questions about your organization, the tool will evaluate the potential benefits your organization can expect from a social media implementation.
You will be asked to provide specific evaluation criteria, such as:
- The importance of branding at your organization
- A basic profile of your customers
- Your tactics for customer service
This opportunity assessment tool supplies a starting point for organizations deciding where to allocate social media resources for maximum results.
Included in this ZIP file are:
- Intro Page.pdf
- Terms and Conditions.pdf
- Social Media Opportunity Assessment Tool.xls
