Five Tips for Executing a Winning Mobile Strategy VMware signaled a strong push into mobile computing today by agreeing to acquire AirWatch in a deal valued at $1.54 billion. A provider of mobile management and security software, AirWatch provides mobile device management (MDM) software to 10,000 customers that can run on premise or in the […]
Five Tips for Executing a Winning Mobile Strategy
VMware signaled a strong push into mobile computing today by agreeing to acquire AirWatch in a deal valued at $1.54 billion.
A provider of mobile management and security software, AirWatch provides mobile device management (MDM) software to 10,000 customers that can run on premise or in the cloud, including secure email container software and tools that isolate personal and corporate data on mobile computing devices.
Sanjay Poonen, vice president and general manager for end-user computing at VMware, says AirWatch will now become the focal point through which VMware will concentrate its mobile computing strategy, which relies heavily on desktop virtualization software. In the post-PC era, Poonen says mobile devices are clearly the new desktop.
The acquisition of AirWatch signals the maturation of mobile computing in the enterprise, which is driving a spate of acquisitions across the MDM category.
Whether desktop virtualization software is the right answer for mobile computing in the enterprise remains to be seen. But given all the IT management headaches associated with mobile computing in the enterprise, it’s apparent that IT organizations need a management approach that scales. What’s not as clear is whether that will require dedicated MDM management tools or whether existing desktop management platforms will be simply extended to support mobile computing devices and applications.
Michael Vizard is a seasoned IT journalist, with nearly 30 years of experience writing and editing about enterprise IT issues. He is a contributor to publications including Programmableweb, IT Business Edge, CIOinsight and UBM Tech. He formerly was editorial director for Ziff-Davis Enterprise, where he launched the company’s custom content division, and has also served as editor in chief for CRN and InfoWorld. He also has held editorial positions at PC Week, Computerworld and Digital Review.
The go-to resource for IT professionals from all corners of the tech world looking for cutting edge technology solutions that solve their unique business challenges. We aim to help these professionals grow their knowledge base and authority in their field with the top news and trends in the technology space.
Property of TechnologyAdvice. © 2025 TechnologyAdvice. All Rights Reserved
Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.
