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    The Mobile Revolution…Starting with the Apple App Store

    Steve Jobs introduced the iPhone to the world on January 10th, 2007. In the five years since the initial launch, the iOS operating systems – phone and tablets – have redefined the entire world of mobile computing. In fact, Apple recently reached its 50 billionth download, while Google is behind at 48 billion. Today, mobile continues to develop rapidly and the Apple App store grows, reshapes and changes every single day.

    Here are five ways that the Apple App store has influenced mobile computing over the past five years, as identified by Perfecto Mobile.

    The Mobile Revolution...Starting with the Apple App Store - slide 1

    Click through for an overview on how Apple’s iOS and App Store have changed mobile computing forever, as identified by Perfecto Mobile.

    The Mobile Revolution...Starting with the Apple App Store - slide 2

    When iOS and the Apple App store were launched five years ago, there was really only one smartphone that developers needed to worry about – the iPhone1. Since then, the mobile landscape evolved every year and we now have six iOS-family versions, ranging from the different versions of the iPhones, iPads (2,3,4, Mini) and iPods, all with different screen resolutions.

    With each new version, complexity, fragmentation and compliance needs have increased. Now, applications that work on the iPhone may not work on the iPad, so it’s important to test apps across ALL devices and versions to account for the growing complexity and to avoid major bugs.

    The Mobile Revolution...Starting with the Apple App Store - slide 3

    In the last five years, many leading OSs disappeared from the mobile market altogether (i.e., J2ME), while other strong OSs, such as BlackBerry, significantly slowed down. This put the focus and challenge on only two major players: Apple and Android. Throughout this change in leadership, mobile apps and mobile users continued to grow exponentially – and so did their expectations. A bug, a slow app, a confusing interface – all are reasons for an end user to ditch the app and move on to one of its many competitors.

    The Mobile Revolution...Starting with the Apple App Store - slide 4

    With the iPhone launch, the mobile revolution came into the world with a vengeance. The mobile market today is in a different place than it was five years ago; increased app usage, functionality of the devices, and the maturity of the mobile OS technology all make mobile a strong enterprise asset.

    The Mobile Revolution...Starting with the Apple App Store - slide 5

    The battle continues. It started almost five years ago, but today Android is becoming the clear winner. Android holds around 75 percent of the market share, while iOS only holds 17 percent – a significant gap.

    The Mobile Revolution...Starting with the Apple App Store - slide 6

    While Android may hold the majority of the market share, iOS devices are still leading the enterprise market. Arguably, this is due to the fact that the platform is much more secure and less fragmented compared to Android. This allows enterprises to employ BYOD with that device family with greater confidence than with Android.

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