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    Smartphone Security: Alarming Complacency Among Mobile Users

    The Ponemon Institute recently released findings of the Smartphone Security Survey: A Study of U.S. Consumers sponsored by AVG Technologies. The goal of the research was to determine consumers’ perceptions about the potential privacy and security risks when using their smartphones. In addition, they wanted to learn if participants in the study cared about these risks and if they take security precautions. They surveyed 734 consumers who were 18 years and older and own a smartphone.

    The risks that were addressed in the survey concerned location tracking, transmission of confidential payment without the user’s knowledge or consent, dialerware (specialized malware unique to smartphones), spyware, viruses from insecure Wi-Fi networks and others. The study found that most consumers were using their smartphones without understanding they were exposing their sensitive information to the risks listed above.

    The findings of this study also signal a potential security risk for organizations because many of the consumers surveyed use their smartphones for both business and personal use. With business confidential information stored on these smartphones, organizations should make sure employees and contractors take appropriate precautions to secure such sensitive information. They also recommend that security policies state these precautions and ensure they are enforced.

    Smartphone Security: Alarming Complacency Among Mobile Users - slide 1

    Click through for results from a smartphone security survey conducted by the Ponemon Institute on behalf of AVG Technologies.

    Smartphone Security: Alarming Complacency Among Mobile Users - slide 2

    Eighty-four percent use the same smartphone for both business and personal purposes. The cross-over of business and personal usage means much more sensitive and confidential data is at risk and suggests that the smartphone is with them most of the time.

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    Sixty-six percent admit they keep a moderate or significant amount of personal data on their smartphones. Such personal data include email address, name, contact lists, photos, videos, anniversary and personal dates, and music.

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    Sixty-seven percent of consumers surveyed say they are concerned about receiving marketing ads and promotions. However, less than half (44 percent) are concerned about having a virus attack on their smartphone when it is connected to an insecure Internet network.

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    In addition to using it as a phone, 89 percent use their smartphone for personal email and 82 percent use it for business email. A smaller percentage of consumers use their smartphones for financial transactions including payments. In fact, 38 percent of consumers use the smartphone to make payments and 14 percent use it for banking.

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    Sixty-six percent of consumers have paid at least once for an item using their smartphone. In addition, 12 percent of consumers say they have experienced a fraud attempt vis-à-vis a mobile payment scheme. Despite this fact, only six percent say they check their mobile bill or statement every month and eight percent check the statement when the bill is higher than usual.

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    Fifty-eight percent of consumers say that based on how they used the smartphone for purchases, Internet browsing and location they were targeted by marketers. Accordingly, 67 percent say they are very concerned or concerned about aggressive or abusive marketing practices.

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    Despite security risks, less than half of consumers use keypad locks or passwords to secure their smartphones. In addition, only 29 percent of consumers said they have considered installing an anti-virus product to protect their smartphone.

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    Forty-two percent of consumers who use social networking apps say they allow smartphone versions of well-known social networking applications such as Facebook to access the same key chains, passwords and log-ins that they use of their desktops, laptops or tablet.

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    Only 10 percent of consumers say they turn off Bluetooth “discoverable” status on their smartphone when not in use.

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