Find an IT Download

Social Media Opportunity Assessment Tool

Use Info-Tech's tool as a starting point for determining where to allocate social media resources and maximize success.

572 KB | 3 files | null PDF

The Social Media Opportunity Assessment Tool is designed to identify achievable goals in three social media target areas: sales, marketing and customer service. Based on your answers to a series of questions about your organization, the tool will evaluate the potential benefits your organization can expect from a social media implementation.

You will be asked to provide specific evaluation criteria, such as:

  • The importance of branding at your organization
  • A basic profile of your customers
  • Your tactics for customer service

This opportunity assessment tool supplies a starting point for organizations deciding where to allocate social media resources for maximum results.

Included in this ZIP file are:

  • Intro Page.pdf
  • Terms and Conditions.pdf
  • Social Media Opportunity Assessment Tool.xls


Recent IT Downloads
Building a GRC Program: Assessing Stakeholder Needs and Readiness

This table outlines the top needs of each stakeholder group that can help guide your conversat...Read More

Recent IT Downloads
Guide to Cyber Threat Information Sharing

This publication provides guidelines for establishing and participating in cyber threat inform...Read More

Recent IT Downloads
Colocation Checklist

This checklist will help make sure you ask the important questions that will affect your coloc...Read More

Recent IT Downloads
Trustworthy Email

This document provides recommendations and guidelines for enhancing trust in email, including ...Read More