In "CoDestiny: Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs," global strategy experts Atlee Valentine Pope and George F. Brown, Jr., offer best practices and tools to help companies solve difficult growth challenges by unlocking the secrets of the customer chain.
The authors stress the point that growth is dependent on accepting that your company's destiny is tied to that of your customers while providing systematic methods of implementing growth strategies that have proven to be successful.
This excerpt is from chapter five, entitled "Create Value for Your Customers: Three Approaches."
The attached Zip file includes:
- Intro Page.doc
- Cover Sheet and Terms.pdf
- CoDestiny Excerpt.pdf