Top 10 Mobile Technologies and Capabilities for 2015 and 2016 The Fifth Annual Brother Small Business Survey provided some truly surprising insight into the trends of small companies in the U.S. Of the 500 small businesses surveyed, 72 percent revealed that they felt “new technologies will offer a bigger return on their investment than new […]
Top 10 Mobile Technologies and Capabilities for 2015 and 2016
The Fifth Annual Brother Small Business Survey provided some truly surprising insight into the trends of small companies in the U.S. Of the 500 small businesses surveyed, 72 percent revealed that they felt “new technologies will offer a bigger return on their investment than new employees in 2014.”
While this news may not bode well for job seekers, it does show that small businesses see the important role that technology plays in growing business in today’s high-tech market. As I discussed in a previous blog post, an IBM study showed that small to midsize businesses should focus on creating a digital strategy. It would seem that at least the smaller businesses are taking this to heart.
However, a lack of dedicated IT staff in many small businesses has left 63 percent of respondents feeling “overwhelmed with the number of technologies available to run their business.” Fifty percent of those surveyed felt that rushing into a technology investment and then subsequently not obtaining a decent ROI was a great risk. The other half felt that not immediately investing in the latest technologies would give competitors the upper hand, and that was the greatest risk.
John Wandishin, vice president of marketing for Brother, said of the study:
“Our survey shows that while small business owners understand the value of new technologies, they are still a bit overwhelmed and struggle with choosing the right time to adopt them to have the greatest impact on their business.”
As identified by the small businesses surveyed, the top four technologies to invest in to help better run business were:
Other good news from the survey was that for the first time in about five years, small business owners’ concerns about the economy were lower than previous years. Only 42 percent felt a lot of stress due to the current economy, which was down from 58 percent the previous year.
The go-to resource for IT professionals from all corners of the tech world looking for cutting edge technology solutions that solve their unique business challenges. We aim to help these professionals grow their knowledge base and authority in their field with the top news and trends in the technology space.
Property of TechnologyAdvice. © 2025 TechnologyAdvice. All Rights Reserved
Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.
