With mobile methods skyrocketing in their ability to deliver information where and when it is needed, and voracious demand growing among end users of all types by the second, Robert Half Technology surveyed U.S. CIOs to see if they were leading their organizations with mobile technology strategies. Of the 2,300 CIOs surveyed, 28 percent said that they did not have a mobile strategy in place.
Respondents more often named mobile websites as part of their mobile media strategy, rather than applications:
- 56 percent use a blend of apps and mobile-friendly websites.
- 11 percent favor creating mobile-friendly Web pages over apps.
- 3 percent favor creating apps over mobile-friendly Web pages.
- 58 percent do not have a mobile app for customers and clients and don’t plan to have one in the next 12 months.
Business services and retail CIOs are most often using a blend of apps and mobile sites, at 65 percent and 63 percent, respectively. “To maintain competitive advantage, sectors such as business services and retail need to connect with customers anytime, anywhere, so it’s logical to see them leading the charge in implementing mobile strategies,” says John Reed, senior executive director of Robert Half Technology.
Health care services companies had the highest rate of response for no mobile technology strategy. Reed observed that they would not be able to continue to lag, saying “Compliance issues have made it difficult for the health care industry to move as quickly as other sectors, but as consumer demand for mobile health information grows, formal mobile strategies are a necessary next step.”
Advice from CIOs with mobile strategies collected by ServiceNow in an IT Business Edge slideshow notes that a successful strategy will be based on a platform and needs evaluation, scalability, removal of silos, and careful attention to heterogeneous device use. And collecting data on these needs will help the IT organization tighten up its position as a collaborative leader and the glue that is holding a spider web of mobile platforms, apps and devices together in a meaningful, strategic manner.