Are Embeddable Data Management Engines the Next Big Thing for Integration?

The data integration market is growing faster than security and virtualization, according to Margaret Breya, executive vice president and CMO, Informatica Business Solutions.

Why?

Not surprisingly, Breya credits Big Data, machine data and the Internet of Things.

But it’s not just because organizations need to integrate these new forms of data into enterprise systems: A large market for embeddable data management engines is available, both for applications and devices, she said.

“The addressable market is huge, comprising 52 thousand large enterprises and 60 million medium and small enterprises,” Breya told CIOL, an India-based IT publication. “The opportunity is quite huge in the devices space, if you take into account the prediction of 50 billion connected devices by the year 2020.”

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Informatica hopes to tap into that market by working with partners. That includes corporate and individual developers, but the company will also focus on ISVs by developing a “more robust offering” for them in the next six months, Breya said.

Well, that explains this whitepaper, “Data Integration: OEM Strategy and Competitive Edge by onStrategies,” written by OnStrategies Analyst Tony Baer for Informatica. It explores this new ISV market while promoting Informatica’s new INFORM for OEMs partner program.

The company currently holds about 35 percent share of the enterprise data integration space, but it hopes to capture more of the emerging midmarket, particularly in the U.S., China and India, with its PowerCenter express.

If you’d like to see how Informatica tackles its own IT problems, check out this IDG Connect interview with CIO Eric Johnson.

Johnson makes a pretty even-handed response when asked about Big Data, noting that people can interpret the term in so many ways.

“Industry-to-industry and company-to-company, people have different data volumes but dealing with these significantly larger volumes of data and making some sort of business sense of them is the future of many companies,” he said.

Like other CIOs, Johnson is exploring new ways Big Data, especially social data, can support emerging business challenges.

“At Informatica we have sales, marketing, even HR wanting to know how to take all this data we have, especially on the social side and asking, ‘How do we correlate that?’” he told IDG. “For example, in HR, what are past employees saying about us?

The war on talent is heating up, so how do you ensure you’re providing the best environment for employees?”