Measuring the Business Impact of Effective Data

A new study from the University of Texas, sponsored by Sybase, finds that even a minimal effort to improve data usability can have a massive impact on revenue.

The study of 150 Fortune 1000 companies finds that those organizations that invested in improving the accessibility and quality of the information in their IT systems saw significant benefits mainly because employees could more effectively leverage that information.

The study is meant to put hard metrics around the value of investing in information technology from a business perspective. As the results indicate, the value of investments in IT can vary widely by vertical industry. But even a modest 10 percent improvement in data usability can have huge payoffs that should serve to demonstrate the real value of IT within any organization.

Click through for results from a new study from the University of Texas, sponsored by Sybase, on the effect improved data usability can have on revenue.

Obviously, there can be a much bigger impact in some vertical segment than others.

Improvements in data usability boost top line revenue.

Data quality coupled with increased mobility pays for itself.

What people can readily find and understand, they can sell.