What is Generative AI?

    Generative AI is an innovative technology that helps generate artifacts that formerly relied on humans, offering inventive results without any biases resulting from human thoughts and experiences.

    This new tech in AI determines the original pattern entered in the input to generate creative, authentic pieces that showcase the training data features. The MIT Technology Review stated Generate AI is a promising advancement in artificial intelligence.

    Generative AI offers better quality results through self-learning from all datasets. It also reduces the challenges linked with a particular project, trains ML (machine learning) algorithms to avoid partiality, and allows bots to understand abstract concepts.

    Gartner mentioned Generative AI in its lists of major trends of 2022 and highlighted that enterprises could use this innovative technology in two ways:

    • Enhancing current innovative workflows together with humans: Developing artifacts to aid better creative tasks performed by humans. For instance, game designers can utilize generative AI to create dungeons, highlighting what they prefer and don’t prefer about the content created in terms like “somewhat like this” or “little less like that.”
    • Functioning as an artifact production unit: Generative AI can produce creative pieces in any quantity with little human involvement (apart from shaping the parameters of what they want to create). It only requires setting the context, and the results will be generated independently.

    Benefits of Generative AI

    • Protection of your identity: The avatars produced by generative AI offer security to those who don’t wish to reveal their identities during interview sessions or work.
    • Robotics control: Generative AI strengthens ML models, makes them less partial, and realizes more abstract concepts in imitating the real world.
    • Healthcare: The technology has simple and easy detection of probable malice and develops efficient treatments against it. For instance, Generative Adversarial Networks (GANs) can calculate several angles of an X-ray picture to show the possibility of tumor expansion.

    Also read: What’s Next for Ethical AI?

    Challenges of Generative AI

    • Safety: It has been observed that malicious people use generative AI for scamming purposes.
    • Highly estimated abilities: Generative AI algorithms need considerable training data to perform tasks like creating art; however, the images created are not wholly new. Instead, these models only mix and match what they know in the best possible ways.
    • Unpredictable outcomes: In some models of generative AI, it is simple to handle their behavior, but sometimes, they may yield erroneous or unexpected results.
    • Data Security: With the technology relying on data, sectors like healthcare and defense may face privacy concerns when leveraging generative AI applications.

    Is Generative AI Just Supervised Training?

    Generative AI is a semi-supervised training framework. This learning methodology involves manually marked training information for supervised training and unmarked data for unsupervised training methods. Here, unmarked data is used to develop models that can predict more than the marked training by enhancing the data quality.

    Some of the key advantages of GANs, a semi-supervised framework of generative AI against supervised learning, are:

    • Overfitting: Generative AI models have lesser parameters, so it may be tougher to overfit. Also, generative models need a high quantity of data because of the training procedure, making them sturdier to obstructions.
    • Human partiality: Human marks are not as evident as in the supervised learning methodology in generative AI modeling. The learning works on the data properties that permit the exclusion of bogus correlations.
    • Model partiality: Generative models don’t generate results the same as the training data. Hence, the shape and texture problem disappears.

    Also read: What Does Explainable AI Mean for Your Business?

    Applications of Generative AI

    AI-generative NFTs

    With sales of non-fungible tokens (NFTs) reaching $25 billion in 2021, the sector is currently one of the most lucrative markets in the crypto world. Art NFT, in particular, is creating a major impact.

    While the most popular art NFTs are cartoons and memes, a new kind of NFT trend is emerging that leverages the power of AI and human imagination. Coined as AI-Generative Art, these non-fungible tokens use GANs to produce machine-based art images.

    Art AI is one such example of an art gallery that showcases AI-generated paintings. It released a tool that transforms text into art and helps the creators sell their art pieces on NFT. Metascapes, on the other hand, combine images to generate a new photograph. It uses two learning models, and the output gets better every time. These art pieces are placed on sale online.

    Identity security

    Generative AI allows people to maintain privacy using avatars instead of images. In addition, it can also help companies opt for impartial recruitment practices and research to present unbiased results.

    Image processing

    AI is used in extraordinary ways to process low-resolution images and develop more precise, clearer, and detailed pictures. For example, Google published a blog post to let the world know they have created two models to turn low-resolution images into high-resolution images.

    The upscale examples include photography of a woman from 64 x 64 input to 1024 x 1024 output. The process helps restore old images and movies and upscale them to 4K and more. It also helps to transform black and white movies into color.


    Generative AI better identifies an ailment to help patients receive impactful treatment even during the early stages.

    Audio synthesis

    With Generative AI, it is possible to create voices that resemble humans. The computer-generated voice is helpful to develop video voiceovers, audible clips, and narrations for companies and individuals.


    Many businesses now use generative AI to create more advanced designs. For instance, Jacobs, an engineering company, used generative design algorithms to design a life-support backpack for NASA’s new spacesuits.

    Client segmentation

    AI allows users to acknowledge and differentiate target groups for promotional campaigns. It learns from the available data to estimate the response of a target group to advertisements and marketing campaigns.

    Generative AI also helps develop customer relationships using data and gives marketing teams the power to enhance their upselling or cross-selling strategies.

    Sentiment analysis

    ML involves using text, pictures, and voice evaluation to grasp people’s emotions. For example, AI algorithms can learn from web activity and user data to interpret customers’ opinions towards a company and its products or services.

    Detecting fraud

    Several businesses already use automated fraud-detection practices that leverage the power of AI. These practices have helped them locate malicious and suspicious actions quickly and with superior accuracy. AI is now detecting illegal transactions through preset algorithms and rules and is making the detection of theft identification easier.

    Trend evaluation

    ML and artificial learning technology are helpful to predict the future. These technologies aid in providing valuable insights on the trends beyond conventional calculative analysis.

    Software development

    Generative AI has also influenced the software development sector by automating manual coding. Rather than coding the software completely, the IT professionals now have the flexibility to quickly develop a solution by explaining the AI model about what they are looking for.

    For instance, a model-based tool GENIO can enhance a developer’s productivity multifold compared to a manual coder. The tool helps citizen developers, or non-coders, develop applications specific to their requirements and business processes and reduces their dependency on the IT department.

    The Road Ahead for Generative AI Looks Promising

    While generative AI is becoming a boon today for image production, restoration of movies, and 3D environment creation, the technology will soon have a significant impact on several other industry verticals. By empowering machines to do more than just replace manual labor and take on creative tasks, we will likely see a broader range of use cases and adoption of generative AI across different sectors.

    Read next: Top Artificial Intelligence (AI) Software 2022

    Kashyap Vyas
    Kashyap Vyas
    Kashyap Vyas is a writer with 9+ years of experience writing about SaaS, cloud communications, data analytics, IT security, and STEM topics. In addition to IT Business Edge, he's been a contributor to publications including Interesting Engineering, Machine Design, Design World, and several other peer-reviewed journals. Kashyap is also a digital marketing enthusiast and runs his own small consulting agency.

    Get the Free Newsletter!

    Subscribe to Daily Tech Insider for top news, trends, and analysis.

    Latest Articles