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    Social Media Authors Go In-Depth on New Communication Tools

    If you are an IT decision-maker pondering how to respond to social networking technology or evaluating strategies for getting best results from it for the business, the IT Business Edge Knowledge Network can help. Our book excerpts provide guidance on broad social media issues in addition to focusing on matters specific to individual applications like Twitter and Facebook. Learn how to use social networking and Web 2.0 technologies and incorporate them into business communication models.

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    Click through for valuable insight on incorporating social media and Web 2.0 applications into business communications.

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    Deepen employee and coworker relationships, improve productivity, strengthen collaboration and boost creativity by following the guidance provided by Joey Bernal’s “Web 2.0 and Social Networking for the Enterprise Guidelines and Examples for Implementation and Management Within Your Organization.” Bernal systematically identifies business functions and innovations these technologies can enhance and presents best-practice patterns for using them in both internal- and external-facing applications.

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    Twitter is the most rapidly adopted communication tool in history, growing to 10 million users in just over two years. On Twitter, word can spread faster than wildfire. Companies no longer have the option of ignoring the conversation.

    Social media writer Shel Israel shares revealing stories of “Twitterville” residents, from CEOs to the student who became the first to report the devastation of the Szechuan earthquake; from visionaries trying to raise money for a cause to citizen journalists who outshine traditional media companies.

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    This handbook is a tactical guide, filled with tricks, tips, and real-world case studies that show you how to reach out to the new online influencers to increase your company’s online visibility and bring more visitors to your website. You’ll learn how to create viral campaigns, craft a compelling social media pitch and market effectively inside intimidating social media channels, where honesty and connections are far more important than the size of your marketing budget.

    Our excerpt contains the entire fourth chapter, “Netiquette: Miss Manners for the Web.”

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    Twitter offers immense benefits for businesses and organizations. Fire departments, political candidates and CEOs have used Twitter to share up-to-the-minute information. Discover how to get set up on Twitter, build a follower list and find a voice for your tweets. Learn to use third-party tools to link Twitter to other sites and incorporate it into business communication models using our excerpt from Chapter 11, "Twitter for Business."

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    If you’re a Web developer, you know there’s a demand for Facebook applications. If you have some basic knowledge of Web client technology, such as HTML, JavaScript or CSS, and know how to use a Web programming language, "Building Facebook Applications For Dummies" is just what you need to start building apps for Facebook.

    This excerpt contains the book’s ninth chapter, “Creating Content for Profile Pages.”

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    Drawing on her experience deploying social networking systems within IBM and for customers, author Maria Azua demonstrates how to establish social networking communities and then leverage those communities to drive extraordinary levels of innovation. Azua offers specific techniques for promoting mass collaboration in the enterprise and strategies to monetize social networking to generate new business opportunities. The excerpt “Social Age Organizations" focuses on real-world examples of social networking used in businesses.

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    Exploring how and why online forums such as Facebook, Twitter and blogs have gained such popularity—and credibility—with consumers, author Paul Gillin’s book “The New Influencers” reveals strategies for organizations to leverage these social media outlets. The book explores the differences between traditional and new media and lists simple ways business owners and marketers can use these new resources to communicate with their customers. Viral marketing strategies using social networks get special attention in our "Going Viral" excerpt.

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    Author, blogger and entrepreneur Clara Shih created Faceconnector (initially Faceforce), one of the first business applications on Facebook. Her book, “The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff,” seeks to help those who want to understand how Facebook and Twitter are changing people’s behavior, expectations, and relationships – and what that means for your business.

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