Managing Mobile Business Excerpt
Mobile technologies have revolutionized the way many
organizations operate. Mobility provides two crucial advantages to
organizations: location independence and personalization. The past
decade has seen the rapid development of the Internet, the advent
of cloud computing and lower costs for mobile hardware and
services. As a result, mobile technology has become a viable — and
some would say essential — way to do business. Hugely
successful organizations such as Apple Computer have been able to
fundamentally alter the user experience, forcing other
organizations to change the way they conduct business, interact
with key constituents and collaborate with one other.
Author Bhuvan Unhelkar’s “Managing Mobile Business” chapter from
“The Next Wave of Technologies: Opportunities in Chaos” presents
mobile technologies in a business context and describes a mobile
enterprise transition and management (METM) framework. Mobile
technology adoption risks and advantages are discussed with an eye
on how organizations can avoid or lessen these risks.
This excerpt was reprinted with permission of John Wiley &
Sons, Inc. Phil Simon (ed.), The Next Wave of Technologies:
Opportunities in Chaos, 2010.
The attached Zip file includes:
- Intro Page.doc
- Cover Sheet and Terms.pdf
- Managing Mobile Business.pdf